Things to Do in Ubatuba: Complete Guide to Beaches, Trails, Waterfalls and More

Why Ubatuba is a unique destination on the Brazilian coast

Ubatuba is one of those places that surprises even the most seasoned travelers. With over 100 beaches spread along nearly 100 kilometers of coastline, the city is a true mosaic of landscapes ranging from tranquil coves with crystal-clear waters to wild beaches surrounded by the Atlantic Forest. Located on the northern coast of Sao Paulo state, between the Serra do Mar mountains and the ocean, Ubatuba is known as the surf capital of Sao Paulo and is home to one of the largest environmental preservation areas in the state. If you are planning a trip and wondering about the best things to do in Ubatuba, get ready: the list is long and unforgettable.

The city combines lush nature with authentic caiçara culture, fresh seafood cuisine, and an energy that blends adventure with relaxation. Whether you are visiting for a weekend or a longer stay, this Ubatuba travel guide covers everything you need to know to make the most of your trip.

Best beaches in Ubatuba

Choosing the best beaches in Ubatuba is nearly impossible, but some stand out for their beauty, facilities, or the wild charm that only this stretch of coastline can offer.

Itamambuca Beach

Itamambuca is one of Ubatuba's most iconic beaches. Expansive, with consistent waves and surrounded by native vegetation, it is the go-to spot for surfers and anyone seeking direct contact with nature. The river that flows into the beach creates natural pools perfect for children. The area around Itamambuca has a relaxed yet sophisticated vibe, with charming guesthouses and restaurants that highlight local ingredients. It is an excellent starting point for exploring the northern beaches of Ubatuba.

Prumirim Beach

Prumirim is famous for its natural pools formed by rocks that appear at low tide. The water is calm, transparent, and shimmers in shades of emerald green. It is a perfect beach for families and snorkeling enthusiasts. Nearby, the Prumirim Waterfall complements the outing with a refreshing cascade just minutes from the beach.

Felix Beach

Divided into two sections by a rocky formation, Felix Beach offers the best of both worlds: one side with waves for surfing and another that is calmer and more sheltered. The scenery is cinematic, with palm trees and Atlantic Forest framing the light sand.

Lazaro Beach and Domingas Dias

These two neighboring beaches in the southern part of Ubatuba are known for their calm, transparent waters. Lazaro is great for stand-up paddleboarding and kayaking, while Domingas Dias, accessible via a short trail, has a more secluded and exclusive feel. They are ideal options for total relaxation.

Praia do Cedro

One of Ubatuba's hidden gems, Praia do Cedro is only accessible by trail or boat. The effort is worth it: the beach is small, deserted most of the time, with crystal-clear waters and dense forest all around. It is the kind of place that makes you feel like an explorer discovering a secret paradise.

Waterfalls you need to visit

Ubatuba is not just about beaches. The Serra do Mar mountains feed dozens of waterfalls that cut through the Atlantic Forest and flow down near the coast. Visiting at least one waterfall is a must on any Ubatuba itinerary.

Cachoeira da Prumirim

Easily accessible with a drop of approximately 30 meters, Cachoeira da Prumirim is one of the most visited waterfalls. The pool is great for swimming and the surroundings are well preserved. It is just a few kilometers from the beach of the same name, making it easy to combine both outings in the same day.

Cachoeira do Prumirim

Not to be confused with the previous one. This waterfall is a bit more remote and requires a short walk through the forest. The setting is wilder and less crowded, ideal for those seeking peace and full immersion in nature.

Cachoeira da Renata

Located near Maranduba Beach, Cachoeira da Renata is perfect for families. Access is easy, the pool is wide and shallow in some parts, and the water is delightfully cold. On hot days, it is the perfect refreshment after a morning at the beach.

Trails in Ubatuba for all levels

The trails in Ubatuba are one of the great attractions for ecotourism lovers. They connect beaches, cross stretches of Atlantic Forest, and offer views that make every drop of sweat worthwhile.

Praia Brava Trail from Itamambuca

This trail departs from Itamambuca Beach and leads to Praia Brava, a deserted strip of sand with powerful waves. The hike takes about 40 minutes, passes through the forest, and features sections with panoramic ocean views. It is a moderate difficulty trail and one of the most recommended in the region.

Trilha do Cedro

To reach Praia do Cedro on foot, you follow a trail of approximately 30 minutes through the forest. The path is well marked and the reward at the end, with that deserted beach, makes it all worthwhile.

Trilha das Sete Praias (Seven Beaches Trail)

This one is for the more adventurous. The Seven Beaches Trail runs between Lagoinha Beach and Fortaleza Beach, passing through seven deserted or semi-deserted beaches. The full route takes 4 to 6 hours and requires physical fitness. It is one of the most memorable experiences Ubatuba has to offer.

Ubatuba, the surf capital of Sao Paulo state

It is no exaggeration to say that Ubatuba is the surf capital of Sao Paulo state. With dozens of beaches offering quality waves, the city hosts stages of state and national championships throughout the year. Itamambuca, Vermelha do Norte, and Praia Grande are some of the best-known surf spots.

For beginners, surf schools at various beaches offer lessons with equipment included. For experienced surfers, the autumn and winter swells bring consistent waves that can exceed two meters. Surf culture is deeply embedded in Ubatuba's identity, from local shapers to beachside bars where everyone gathers after a session.

Boat trips and snorkeling

Ubatuba has dozens of islands near the coast, and boat trips are an incredible way to explore this natural archipelago. Schooners typically depart from the town center or Lazaro Beach and visit islands like Ilha Anchieta, which houses historical ruins and deserted beaches.

For snorkeling and diving enthusiasts, the waters around the islands have excellent visibility and abundant marine life. You can spot sea turtles, colorful fish, and even seahorses at some locations. Speedboat trips to the natural pools at Prumirim and Ilha das Couves are also very popular.

Caiçara cuisine and where to eat

Caiçara cuisine is one of the great pleasures of visiting Ubatuba. Based on fresh fish and seafood, banana, cassava, and local seasonings, the regional gastronomy is simple yet extraordinarily flavorful.

Dishes you must try:

• Fish grilled in banana leaf
• Caiçara-style moqueca with plantain
• Shrimp in a pumpkin bowl
• Shrimp pastels at beach kiosks
• Acai with banana and granola after a surf session

Downtown Ubatuba has traditional restaurants with affordable prices, while the northern beaches like Itamambuca and Prumirim offer more refined options with ocean views and organic ingredients.

Projeto Tamar: sea turtle conservation

Projeto Tamar in Ubatuba is a must-visit, especially for families. The visitor center houses tanks with sea turtles in rehabilitation, educational exhibits, and a small shop with sustainable products. It is a unique opportunity to learn about the conservation of these animals and understand the work Ubatuba does to protect its nesting beaches. The visit takes about an hour and serves as a beautiful reminder of why preserving this coastline matters so much.

When to visit Ubatuba

Ubatuba is beautiful year-round, but each season has its own characteristics.

The dry season, from April to September, is considered the best time to visit. Days are sunny, rain is rare, and trails are in excellent condition. The ocean tends to be calmer, which is great for snorkeling and boat trips. Temperatures are mild, ranging from 18 to 25 degrees Celsius.

The wet season, from October to March, brings higher temperatures and frequent afternoon showers. This is when waves are bigger, which pleases surfers. The waterfalls become more voluminous and impressive. Summer, especially January and February, is peak season, with crowded beaches and higher prices.

For the best balance of good weather, reasonable prices, and empty beaches, April, May, June, and September are ideal months.

Where to stay in Ubatuba

Ubatuba is spread out, and where you choose to stay greatly influences your experience.

The town center is convenient for those who want to be close to shops, restaurants, and Projeto Tamar. The southern coast, with beaches like Lazaro and Domingas Dias, is perfect for families seeking calm waters and good infrastructure.

The northern coast is Ubatuba's wild heart. The area around Itamambuca, Prumirim, and Felix concentrates the most beautiful beaches, the best trails, and a more natural, exclusive atmosphere. It is the best base for those who want to explore the most authentic side of Ubatuba without sacrificing comfort.

Momento Itamambuca, a boutique hotel with 11 rooms located directly on Itamambuca Beach, is an excellent choice for travelers seeking that balance. With its own restaurant, direct beach access, sauna, and proximity to the region's trails, it offers an experience that combines the best of Ubatuba's nature with the comfort of a thoughtfully designed accommodation.

Practical tips for enjoying Ubatuba

• Rent a car. Beaches and attractions are spread out and public transport is limited.
• Use biodegradable sunscreen to protect marine life.
• Check the tide tables before visiting beaches with natural pools.
• Bring trail shoes and insect repellent, especially during warmer months.
• Book boat trips in advance during peak season.
• Respect preservation areas and leave no trace on beaches and trails.

Ubatuba is one of those destinations that deserves more than a weekend. Every beach, every trail, every plate of fresh fish tells a different story of this coastline that insists on being extraordinary. Come discover why so many people fall in love with this place and never want to leave.